Helpful Suggestions

"Take care of your customers and they will take care of you."

When a tree is sold, the stand will sell it's self, when demonstrated.

Look for the Davis permanent identification label on the stands, as shown on the home page pictures. Only the Davis Christmas tree stand that meet the high quality standards will have the Davis permanent identification label.

Gary Smith, a successful tree lot operator, has a tree lot in Springfield Oregon. He has been selling Davis Christmas tree stands from the beginning, called Tom's Trees. Please read the following dialog he had with me;

I asked, "Gary, tell me. How do you sell the Davis Christmas tree stand." He said. "John I sell trees and the stand sells it's self."

"How can that be?" I asked. He said, " when a customer comes on my lot I ask if I can be of any help. When the tree is picked out, I will saw off a fresh slice of the tree trunk so the tree can absorb water. While I am sawing off a slice of the tree trunk I will ask, 'What kind of a tree stand do you have to go on this tree?' When he tells me, I will say. 'You will need a sturdy stand for this tree. I carry a tree stand you won't believe until you see what it does. Do you mind if I try it on this tree.

I put the stand on and adjust it upright in less than a minute and before he can say anything, I say, 'Any time you bring this stand back and buy a tree I will put it on at no extra charge. Now, do you want me to take it off or leave it on?"

Then I asked Gary. "How many of your customers have bought the Davis tree stand." He said. "Ninety percent."

Then I said. "Gary I like your style. May I write up this conversation for use in advertising, because I think it could be helpful to other tree lot operators."

Gary said. "You sure can." "Thanks Gary."

_______________________:Gary Smith____________________________________

Signed January 27, 2003 Gary Smith - Owner of Tom's Tree Lot Springfield, Oregon, 58th St. & main

Jeff Woods has a tree lot on West 11th Ave. & Bailey Hill road in West Eugene, Oregon, called Angell Flight Christmas Trees. He is a new comer to the Christmas tree lot business. Here is what he is saying about the Davis Christmas tree stand.

"I have been Selling Christmas Trees for the past 9 years and started carrying the Davis Christmas tree stand three years ago. I noticed a pickup in tree sales right off. I keep 20 to 25 of the bigger trees on display, at all the times. When the wind is blowing, I put a sand bag, on the stand to keep the tree from blowing over. Customers looking for quality trees, like to walk all around the tree. The stands keep me from having to hold up trees while the customer looks at them. I just set back and let the customers browse until they are ready to buy. I have discovered, it is the people who buy good quality trees is the people who buy the good quality Davis stands. It is a good feeling knowing my customers are getting the best. I have a sample of the 2003 model tree stand now and it looks great."

Jeff Woods:Jeff Woods March __12____ 2003

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